480 variants from one brief, and a 2.6× lift in click-through
Illustrative scenario
From 2.1× to 3.4× blended return on the same monthly spend
Blended return moved from roughly 2.1× to 3.4× in six weeks, with acquisition cost down about 28% — on an unchanged budget.
Illustrative scenario — directional numbers · not a named client. A US direct-to-consumer supplement brand, described by category rather than named.
Azivra 01 The challenge
The challenge
Around $80k a month was spread evenly across Meta and Google because nobody could prove which angles deserved more. Reporting arrived weekly, so a campaign that stopped working on a Tuesday kept spending until the following Monday. The team knew the average was mediocre; they could not see which half of the spend was carrying it.
The strategy
- AI Performance Marketing
- AI Video & Static Ads
We rebuilt the account around angles rather than campaigns, then let the loop run continuously. Dozens of hook-and-audience combinations launched together, with auto-scale and auto-kill thresholds set against the brand’s real acquisition-cost target rather than a platform-reported proxy. Budget moved as conversion data arrived instead of waiting for a reporting cycle. By week three the spend had consolidated into three angles; the rest were cut.
Azivra 02 The results
The results
-
3.4×
blended return on ad spend, up from 2.1×
-
28%
lower cost per acquisition
-
6
weeks to consolidate into winning angles
The budget stopped being a plan we argued about once a quarter and became something that moved on evidence every day.
More scenarios
From 4% to 35% citation rate across the major answer engines
Illustrative scenario
Six hours of weekly reporting down to almost none
Illustrative scenario