From 2.1× to 3.4× blended return on the same monthly spend
Illustrative scenario
Weekly reporting fell from around six hours to near zero, and an automated alert caught a pacing fault quietly burning about $1.5k a week.
Illustrative scenario — directional numbers · not a named client. A mid-size US e-commerce business, described by category rather than named.
The challenge
Five ad accounts and three spreadsheets, each disagreeing about the same conversions. One analyst spent most of a day every week assembling a report describing a situation that had already changed by the time anyone read it.
The strategy
Every channel and the store were unified into a single view that de-duplicates against one source of truth, leading with the blended number and keeping platform-reported figures visible so the gap between them is explicit rather than mysterious. Alerts on pacing, spikes and drops were routed to the people who could act on them.
The results
6h
of weekly reporting eliminated
$1.5k
a week recovered by one pacing alert
5
ad accounts unified into one view
The argument about whose numbers were right ended the week we stopped having two sets.
Illustrative scenario
Illustrative scenario
Illustrative scenario
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