Market Research
Know the angle before your market does.
Competitor teardowns and live angle detection, so every campaign starts with an edge rather than a guess.
Market Research runs continuous competitor ad and landing-page monitoring, detects new angles and offers the day they appear, and scores them against your own performance memory. You get category trend digests, test-ready creative briefs and a monthly landscape readout, so every campaign starts with an edge rather than a guess.
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The tension
By the time a competitor's winning angle is obvious, it's expensive. Manual research is a quarterly PDF — stale on arrival, actioned never.
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The shift
Teardown agents watch competitor ads, pages, offers, and positioning continuously, flagging new angles the day they appear and scoring them against your own performance memory.
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The outcome
A standing intelligence feed: what to test next, briefed and ready, before the rest of your category has noticed.
What you get
Concrete, not fluff.
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Continuous competitor ad and landing-page monitoring
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Live angle and offer detection
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Category trend digests
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Test-ready creative briefs
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Monthly landscape readout
How it works
Brief in, live campaign out.
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Watch the category
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Detect new angles
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Score against memory
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Brief the test
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Results sharpen the watchlist
The proof
See the opening before it closes.
New angles appearing, scored against your memory, and promoted to "test" the day they surface.
A US personal-care brand entering the UK found the category saturated on one claim and wide open on another. Leading with the open angle became their strongest launch hook. Directional, not a named client.
FAQ
Frequently asked questions
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Public ad libraries, live placements and observable spend patterns. Nothing is scraped from private accounts, and estimates are labeled as estimates rather than presented as fact.
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It can be, but it is more useful running continuously. Angles saturate. A read that was right last quarter will quietly stop being right, usually without announcing itself.
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It is narrower and faster. Brand strategy asks who you should be; this asks what the market is currently rewarding and where the gap is. The two work together, and this one produces a creative brief at the end.
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Yes, and it is one of the better uses of it. Reading a new region before committing budget is considerably cheaper than learning its saturated angles by buying into them.