D2C United Kingdom

480 variants from one brief, and a 2.6× lift in click-through

One brief produced roughly 480 variants; 60 launched, and the three strongest hooks drove about 2.6× the click-through of the previous best ad.

Illustrative scenario — directional numbers · not a named client. A UK skincare brand, described by category rather than named.

Illustration: a woman applying a facial serum from an unbranded dropper bottle, in a pink-walled room with olive branches and more unbranded bottles on a stone table. — Illustration — not a product capture

Azivra 01 The challenge

The challenge

A fourth-quarter push needed more creative than the in-house studio could produce in the time available. The team had been shipping about five concepts a cycle, which is far too few to find a winner reliably — most of the budget ended up behind whichever ad happened to test least badly.

The strategy

AI Video & Static Ads
AI Performance Marketing

We ran the brief as a matrix rather than a list: every hook crossed with every audience and every format, generated and checked against brand guidelines before anything went near a live account. Sixty were launched to read the matrix rather than to spend behind it. The cells that lit up became the scaled set, and fresh variants were generated from those angles as frequency climbed.

Azivra 02 The results

The results